Ad Campaigns
Nivea, Taapsee Pannu say ‘Don’t Face Wash, Milk Wash!’
NEW DELHI: Nivea has launched a video campaign Taapsee Pannu to promote the revamped Nivea Milk Delights Face Wash, which encourages consumers to not just “face wash” but “milk wash” instead for a natural, healthy glow.
The digital film showcases the importance of milk as an ingredient that is more beneficial than a regular face wash in a fun tête-à-tête between two friends. Taapsee and her friend are hanging out together, when the latter asks the actor the secret behind her healthy glowing skin.
The 360-degree campaign conceptualised by FCB will be launched on digital platforms and will be further amplified through various other mediums.
FCB Interface ECD – Mumbai Rakesh Menon said, “Most face washes cleanse well but take moisture away from the skin, leaving it feeling dry. But Nivea Milk Delights adds nourishment and moisture to the skin, thanks to the milk. Through this campaign, we simply wanted to urge people to upgrade to this ‘Milkwash’ that is so much better for their face.”
Nivea marketing director Sachin Killawala said, “Friends are one of the biggest influencers in our lives while choosing personal care products and this campaign brings that alive in a playful manner. Through this communication, both visually and verbally, we wanted to showcase how Milk Delights facewash brings together the goodness of milk & home remedies for a natural, healthy glow.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
