MAM
NIVEA launches Hand Cream with a new festive campaign
MUMBAI: With the festival of lights around the corner, many people go out of their way to take care of themselves in order to look and feel their best. While everyone is busy prepping themselves from head to toe, one of the busiest parts of the body – our hands are often neglected. Keeping the festive cheer going, the world’s no 1 skincare brand NIVEA has launched its first ever hand cream range in India with a new digital film called ‘Busy Hands’ focusing on the importance of hand care this Diwali.
One of the most significant festivals of the year has arrived with the fervor of its preparations in full swing. There are tons of activities that take place during this time – from cleaning, tidying, whitewashing the house to putting rangoli, making sweets and shopping for new clothes. In the midst of all this, every person has a desire to look their festive best from top to bottom. However, our hands which are the first in contact for everything we do – are often forgotten. Additionally, while they are busy doing all the work, our hands go through a lot which leaves them dry and rough. Taking cognizance of this, Nivea has launched a hand cream with Deep Restore Serum which restores the lost moisture to give you soft smooth hands this festive season. And to convey this message in a contextually relevant manner Nivea launches a new digital film which tells us that it’s time to care of our incredibly busy hands too this Diwali.
Speaking on the new campaign, Sachin Killawala, Director Marketing, NIVEA India said, “Our hands are how we interact with the world around us. They are exposed to more sun, weather, rough surfaces and other harsh cleansing products than any other part of our body. We also express ourselves the most with our hands and yet we tend to neglect them. As we move into the time of festivities with an abundance of planning and bonding with family and friends, the hands are the most exposed yet, not cared for part of the body. With this, NIVEA, as a complete skincare brand, is enabling consumers to take care of the most important part of our body during the most important festival of our lives.”
The digital film showcases the several instances we put our hands to use especially during the festive time. From making sweets, creation of rangolis to celebrating with family and friends, the visual imagery of the film depicts how busy our hands get, thereby showcasing the importance of essential hand-care by applying the Nivea Hand Cream for soft & smooth hands.
Robby Mathew, National Creative Director – Interface Communications adds, “Our attempt with the NIVEA Hand Cream film was not to celebrate the festivals, but to celebrate the hands that are so busy making those festivals special. Since we were launching the hand cream category in India, we wanted to create something that was visually stark and stood out from a sea of other festive ads. The treatment of super-slow motion shots of the hands juxtaposed against quick, high energy festive shots give the film a fresh energy and make it an interesting watch.”
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
