MAM
Nitin Bhatnagar rises to VP – programmatic ad ops at Sony Pictures Networks
MUMBAI: Sony Pictures Networks India (SPNI) has dialled up its programmatic firepower with the elevation of Nitin Bhatnagar as vice president – programmatic advertising & digital advertising operations. The move solidifies SPNI’s commitment to sharpening its data-driven advertising game across OTT and digital platforms.
With over 15 years under his belt, Bhatnagar is no stranger to the fast-changing digital ad terrain. Having joined Sony in 2021, he steadily climbed the ranks—from handling programmatic ops to now helming the entire digital ad stack, including video, analytics, and monetisation models.
Prior to Sony, he spent six action-packed years at NDTV Digital, managing ad ops and client servicing. His resume reads like a guided tour through India’s digital media evolution—with stints at BBC Worldwide, Sizmek, Starcom, and Aidem Ventures for Microsoft Online Advertising.
From launching BBC campaigns across APAC to running MSN’s trafficking team pan-India, Bhatnagar’s worked across everything from banner ads to BTL activations, Wap to programmatic pipes, with a sharp eye for optimisation and delivery.
His style? Quietly methodical. His rep? A fixer who knows his SSPs from his DMPs and can troubleshoot like a pro.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
