Brands
Nitin Bhandari appointed VP & general manager, India & south Asia beverages at PepsiCo
MUMBAI: Nitin Bhandari has taken on the role of vice-president & general manager, India & south Asia beverages at PepsiCo. Based in Gurugram, Haryana, Bhandari will oversee the company’s beverages business in the region, focusing on unlocking growth opportunities and delivering value to consumers, communities, and stakeholders.
He replaces George Kovoor senior vice-president & GM India beverage who has chosen to retire come 31 March 2025.
In his 19-year tenure at PepsiCo, Bhandari has held diverse leadership roles across India, Southeast Asia, and the Pacific. Most recently, he served as VP & chief growth officer for PepsiCo India, spearheading transformative strategies for its foods and beverages business in India, Bangladesh, Sri Lanka, and Nepal. Prior to this, he was general manager for the Philippines, Malaysia, and Singapore, managing both beverages and foods.
Bhandari’s career highlights include launching e-commerce initiatives in Asia, turning around PepsiCo’s Thailand foods business, and leading the marketing strategy for iconic brands like Mountain Dew in India. His achievements have earned him accolades such as the PepsiCo Chairman’s Award in 2015.
All that experience will be put to the test in the coming summer as Reliance Industries which has resuscitated the Campa-Cola brand and has proved a price warrior renews its assault on the Indian soft drink market, possibly with a few new variants as well as deepening its distribution. At the same time, the Jubilant Bhartia group is pumping in Rs 12,500 crore in Coca-Cola Co’s main Indian bottler Hindustan Coca-Cola Beverages and acquiring a 40 per cent stake.
An alumnus of the Indian Institute of Management (IIM), Indore, Bhandari expressed gratitude to PepsiCo leaders Eugene Willemsen and Jagrut Kotecha for this opportunity and acknowledged George Kovoor’s contributions in building a strong foundation for the business over the past three years.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
