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Nitesh Bansal takes charge as HTC Global Services new president & COO
Mumbai: IT major HTC Global Services on Wednesday announced the appointment of Nitesh Bansal as president and chief operating officer, effective immediately. He was previously associated with Infosys as senior vice president.
Bansal will be responsible for global sales, marketing, delivery, and operations of the enterprise and report directly to CEO and founder Madhava Reddy, who will continue to drive strategy and direction for the company, according to the official statement.
In his over 23 years-long career at Infosys, Bansal was responsible for an engineering unit – covering global sales, delivery, marketing, consulting, and strategy functions. He established three billion-dollar business units, worked across geographies and industry verticals, and was also instrumental in some key acquisitions.
“We are excited to have someone of Nitesh’s caliber and experience to lead HTC Global Services in its next chapter of growth,” said Madhava Reddy. “Nitesh’s appointment reflects our strategy and desire to accelerate our growth and make HTC Global Services a force to reckon with in this fast-changing world, full of opportunities and challenges. Nitesh is a technology visionary with a proven track record of success and execution. He has a strong drive, is customer-focused, with deep leadership capabilities.”
In his illustrious career, Bansal has served as a member of Global Futures Council for Advanced Manufacturing at the World Economic Forum, national ER&D council of NASSCOM, industry advisory board of Tauber Institute of Global Operations, University of Michigan, advisory committee of SAE India, suppliers board of Open Networking Foundation (ONF), North American Manufacturers Association, and was also an external advisor to American Society of Mechanical Engineers (ASME).
Commenting on his new role, Bansal said, “I am very excited about this opportunity and humbled by the trust Mr Reddy and the whole HTC organisation has put in me. The world around us is rapidly evolving and digital technologies are constantly changing the way we interact and consume. HTC with its customer-centric approach and pedigree of high-quality service delivery is at the right place to catapult itself into becoming the trusted partner of choice that can make the digital change happen. I look forward to working with all clients and partners of HTC to achieve this together.”
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Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
