Ad Campaigns
Nissan launches ‘Play of the Day’ for ICC World Twenty20 2016
MUMBAI: As the first round of the ICC World Twenty20 begins, Nissan is proud to launch the ‘Nissan Play of the Day’, a digital initiative that gives cricket fans the chance to watch and vote for the most exciting moments from this year’s ICC World T20.
The Nissan Play of the Day is meant to enrich the experience for cricket fans during the tournament period by highlighting the day’s most spectacular plays. This online digital feature is a part of Nissan’s eight-year partnership with the International Cricket Council (ICC) and will be available on icc-cricket.com throughout the tournament running from March 8th to April 3rd.
“The ICC World T20 is the most dynamic tournament on the international cricket calendar and we are bringing the best plays directly to fans,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy for Nissan. “Not only do we want fans to experience the excitement of the games, we also want to give them the opportunity to debate and determine the Nissan Play of the Day, every day of the tournament.”
Following the tournament, the top plays of the day will compete against each other through a process of elimination to determine the overall Play of the Tournament. Fan voting will decide the winners.
Nissan is the official global automotive partner of the ICC for the period 2016 to 2023. The tie-up builds on Nissan’s existing support for global sport, which includes the UEFA Champions League, City Football Group and the Rio 2016 Olympic and Paralympic Games, and an array of talent ranging from Olympic champion and world record holder Usain Bolt to FIFA World Cup winner Andrés Iniesta.
To see the Play of the Day, go to www.icc-cricket.com or visit the official ICC World Twenty20 app.
Join the conversation and all the action using #POTD – a place for cricket fans to share standout moments of inspiration and generate excitement for cricket.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
