MAM
NIRVIK SINGH PROMOTED TO GLOBAL COO ROLE AT GREY GROUP
Michael Houston, Worldwide CEO of GREY group, today announced the appointment of Nirvik Singh as Chief Operating Officer (COO) of Grey Group, a new global position.
A thirty-year veteran of GREY group and having started his career in GREY India, Nirvik Singh has served as Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore.
As COO, Singh will lead the development of Grey's borderless integrated marketing model; identify acquisition targets and new capabilities to enhance the agency's best-in-class offering and build its future-facing digital, social, shopper marketing and design practices.
"For three decades, Nirvik has been a prime mover in Grey's growth and development in Asia, and most recently, in the Middle East and Africa," Michael Houston said. "I know he will bring the same single-minded dedication and achievement to his expanded responsibilities. He will work closely with me to broaden our reach and resources for the future."
Singh has played an instrumental role in forging the Grey network's comprehensive offering across the regions. His trademark business acquisitions have strengthened Grey's presence earning him widespread recognition as the key accelerator of strategic growth in multiple countries including: India, Bangladesh, Pakistan, South Korea, Philippines, Thailand and Nigeria. Together, with a first-class management team, he has built a culture of innovation with an award-winning creative and new business performance.
"I am looking forward to implementing Grey's global strategic plans and working with diverse talents and teams from across the different regions. We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity," Nirvik Singh said.
He continued, "There are ample opportunities to leverage the agency's centers of excellence and promote collaboration across all our offices. We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey."
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
