MAM
Nipun Marya takes over as iQOO India CEO
Mumbai: Smartphone brand iQOO on Monday announced the appointment of Nipun Marya as chief executive officer for India. As iQQQ India CEO, Marya will be responsible for driving the growth of the brand and its operations in India as it focusses on growing its market share to cement its position in the premium performance smartphone segment, said the company in a statement.
According to a statement, iQQQ has witnessed a staggering growth of 671 per cent in Q3’21 vis-à-vis Q2’21 and it aims to double its online market share in the mid-premium space from five per cent to 10 per cent in India by 2022. Prior to iQOO, Marya worked with vivo India as director of brand strategy for the last five years.
“Nipun has successfully led vivo’ s expansion and brand evolution in the India market. His deep understanding and consistent focus on consumer understanding have helped vivo grow its brand strength and preference over the years,” stated vivo India CEO Jerome Chen. “We are delighted to see him assume charge as iQOO’s CEO and are confident he will play a pivotal role in cementing the brand’s position within the India market.”
Under the leadership of Marya, the company aims to accelerate the pace of innovation and address the demand of the ever-evolving consumers. Witnessing the dynamics of the Indian smartphone market, he will also focus on strengthening the premium and mid-premium portfolio for iQOO in India, said the statement.
“iQOO India is at an exciting juncture right now. Our smartphones like iQOO 7, Z5 and Z3 have been the highest-rated smartphones in their respective segments on Amazon. This inspires us to further strengthen our ambitions to bring a bold line of breakthrough innovations in future products,” said Nipun Marya. “I am looking forward to driving this next phase of growth for the brand and double the online market share in the mid-premium segment.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
