MAM
Nipun Jain takes charge as RapiPay CEO
Mumbai: Homegrown assisted payments fintech company RapiPay on Tuesday announced the appointment of Nipun Jain as chief executive officer.
The leadership rejig at RapiPay is with an objective to gain a foothold in the neo-banking domain and thus expand the company’s business further. RapiPay is working on expanding its footprint in the rural areas and tier-II cities to foray into newer businesses such as digital lending, POS, digital cards, investments, insurance, and other financial services, said the company in a statement.
“RapiPay intends to be one step ahead in the growing fintech space and is set to take the lead by getting into newer businesses to fulfill country’s ever-growing demand for banking, financial and payment services,” said RapiPay Fintech Pvt Ltd, promoter, SK Narvar. “Jain’s appointment as CEO is a crucial step on that path and I wish him continued success in his new role and look forward to greater achievements.”
“I am also excited to see how RapiPay will continue to grow, evolve and be a one-stop destination providing a digital financial ecosystem to Indian consumers,” Narvar further said.
Jain has a rich experience of three decades as retail banking professional with expertise in setting and scaling up businesses. He is proficient in managing large retail assets, business banking, and branch banking franchise. Prior to joining RapiPay, Jain has previously worked with Yes Bank and ICICI Bank.
RapiPay Fintech Pvt Ltd, MD, Yogendra Kashyap said, “Jain has an impressive track record in various banking services, and I am happy to welcome him as the CEO of the company. His proven leadership, deep expertise in banking, and passion for client-driven innovation will make him the ideal fit to lead RapiPay into its next chapter.”
Speaking on his new role, Jain said, “I am extremely excited to lead the team at RapiPay, joining an organisation that is well-positioned to grow the financial inclusion to the last mile in the country by shaping the future of assisted payments and financial services through neo banking.”
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
