MAM
Nipun Jain takes charge as RapiPay CEO
Mumbai: Homegrown assisted payments fintech company RapiPay on Tuesday announced the appointment of Nipun Jain as chief executive officer.
The leadership rejig at RapiPay is with an objective to gain a foothold in the neo-banking domain and thus expand the company’s business further. RapiPay is working on expanding its footprint in the rural areas and tier-II cities to foray into newer businesses such as digital lending, POS, digital cards, investments, insurance, and other financial services, said the company in a statement.
“RapiPay intends to be one step ahead in the growing fintech space and is set to take the lead by getting into newer businesses to fulfill country’s ever-growing demand for banking, financial and payment services,” said RapiPay Fintech Pvt Ltd, promoter, SK Narvar. “Jain’s appointment as CEO is a crucial step on that path and I wish him continued success in his new role and look forward to greater achievements.”
“I am also excited to see how RapiPay will continue to grow, evolve and be a one-stop destination providing a digital financial ecosystem to Indian consumers,” Narvar further said.
Jain has a rich experience of three decades as retail banking professional with expertise in setting and scaling up businesses. He is proficient in managing large retail assets, business banking, and branch banking franchise. Prior to joining RapiPay, Jain has previously worked with Yes Bank and ICICI Bank.
RapiPay Fintech Pvt Ltd, MD, Yogendra Kashyap said, “Jain has an impressive track record in various banking services, and I am happy to welcome him as the CEO of the company. His proven leadership, deep expertise in banking, and passion for client-driven innovation will make him the ideal fit to lead RapiPay into its next chapter.”
Speaking on his new role, Jain said, “I am extremely excited to lead the team at RapiPay, joining an organisation that is well-positioned to grow the financial inclusion to the last mile in the country by shaping the future of assisted payments and financial services through neo banking.”
MAM
De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
