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Nipposh debuts skin-friendly nipple covers redefining comfort and care

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MUMBAI: In a bold move to redefine personal care and comfort, Nipposh has launched its innovative line of dermatologically safe, reusable nipple covers, positioning itself as a modern solution to an often-overlooked skincare concern.

With the tagline “Nipple care is skincare,” the brand shines a spotlight on the sensitive skin needs of both men and women, while championing inclusivity, sustainability, and body positivity. Sensitive skin affects nearly one in three Indians, and traditional adhesive-based covers often cause irritation, rashes, and swelling, making them unsuitable for regular use. Men, too, frequently face nipple chafing during workouts or long hours of wear. Despite the prevalence of these issues, safe and affordable alternatives have remained scarce, until now.

Nipposh addresses this gap with science-backed offerings designed to be gentle, reusable, and cost-effective. Its hero products include “Aqua man,” an anti-chafing nipple cover for men, and “Caramel, Crème & Pearl,” a non-adhesive line for women in inclusive shades to suit diverse skin tones.

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Complementing these is “Poshwash,” a specially formulated cleanser that ensures hygiene and long-term reusability. Every product is non-irritant, hypoallergenic, cruelty-free, and waterproof, with clinical assessments adhering to Bis standard IS 4011 and official registration on the Clinical Trials Registry India (CTRI), underscoring the brand’s credibility and safety focus.

More than just products, Nipposh positions itself as a movement, empowering individuals with comfort, confidence, and care while aligning with sustainable, modern lifestyles. By recognising nipple care as a vital part of self-care, the brand is pioneering a cultural shift in personal wellness. As it steps into the market, Nipposh invites consumers to embrace a new era where sensitive skin is understood, celebrated, and protected, making a lasting impression one cover at a time.

 

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Brands

Estée Lauder to shed 10,000 jobs as new boss bets on digital shift

The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround

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NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.

The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.

A CEO in a hurry

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De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.

The numbers are moving in the right direction

Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.

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The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.

Silence on Puig

The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.

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Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.

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