MAM
Nippon paint expands its horizons into ecommerce market
Mumbai: Nippon Paint India (Decorative) announces its entry into the e-commerce market with Amazon, Flipkart, and JioMart. The brand has recently made available a wide range of over 8,000 decorative paint products for purchase on these platforms, marking a significant milestone in the company’s digital transformation journey.
As a prominent player in the paint industry, Nippon Paint is dedicated to enhancing the accessibility of its products for customers throughout India. With this strategic move into e-commerce, customers will now be able to easily purchase Nippon Paint products on these leading online retailer platforms in just a few clicks. The online product range encompasses over 600 shades of interior/exterior, wood and metal paints, primers/undercoats, paint sprayers, multipurpose lubricants, and craft supplies.
Efficient logistics will be pivotal in influencing the cost-effectiveness and customer satisfaction of these online products. Nippon’s partnership with dependable shipping options ensures that customers can receive their products directly and conveniently. To safeguard against leakage, wall paints are dispatched in specially designed packaging that safeguards the product throughout the delivery process. By fostering robust partnerships with e-commerce collaborators, Nippon Paint aims to deliver customer orders across India within a one-day delivery window.
Nippon Paint has continuously attracted the interest of Indian consumers seeking to elevate their homes and lifestyles through innovative technology and paint products that are useful and practical. This includes Aircare VG, Matex EZ wash, Weatherbond Pro, and Sumo Xtra Dust shield. The brand is looking forward to reaching out to a new generation of consumers with the introduction of its products on e-commerce platforms.
Having recently forayed into the 12,500 crores ‘Beyond Paint’ category, Nippon Paint has also made its DIY range from the segment available on online platforms.
Nippon Paint India (Decorative Division) president Mahesh Anand said, “We are thrilled to bring our high-quality products to Amazon, Flipkart, and JioMart customers. Through our collaboration with these platforms, customers can anticipate a consistent standard of excellence in both quality and customer service, aligning with the renowned reputation of Nippon Paint. Our extensive paint colour palette is seamlessly integrated into Amazon’s paint finder tool, empowering customers to effortlessly select the perfect hues for their homes.”
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
