MAM
Nippon Paint continues association with IPL Franchise
NEW DELHI: Nippon Paint (India) (Decorative Division), Asia Pacific’s leading paint manufacturer continues its association with the Chennai Super Kings (CSK) for the third time in a row, since its debut in 2018. Chennai Super Kings (CSK) is one of the most sought-after franchisees of the Indian Premier League (IPL). This deal with the three-time IPL champions, adds to Nippon Paint’s growing portfolio of sports sponsorships in India.
The agreement will see Nippon Paint’s logo appear on the arm of the player’s shirts.
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Nippon Paint announced the sponsorship of CSK on its social media platforms. This was then followed by the launch of digital ads with the tagline ‘Nippon Podu, Whistle Podu.
This year, the company has further launched a new paint shade called the ‘CSK Yellow’ a distinct tone of yellow wall paint, in keeping up with this association. Fans can now opt for Nippon’s CSK Yellow to support their much-revered CSK team and paint the town yellow!
Nippon Paint (India) (Decorative Division) director marketing Mark Titus said, “We are thrilled to yet again team up with IPL’s most venerated team, the Chennai Super Kings, as associate sponsors. As a brand, we have always celebrated cricket with passion and with the return of the IPL season, we are certain it will bring spirit of cheer and celebration to Nippon Paint’s customers and fans across the world. Over the past few weeks, we have launched a series of digital ads and contests on our social media pages for CSK fans. With the IPL season just around the corner, we are geared up in anticipation.”
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
