MAM
Nippo Batteries signs up Yuvraj Singh as brand ambassador
CHENNAI: Battery and torch maker Nippo is all set to increase its market share. In a strategic decision to enhance its brand image and challenge the ‘numero uno’ position, the company has signed up swashbuckling batsman Yuvraj Singh.
The company through its advertising agency Hakuhodo Percept, Chennai, has produced three commercials to be telecast extensively in the coming cricket season. All these commercials focus on drawing a parallel between the Young n’ Energetic Yuvraj Singh and the Nippo brand. Speaking on the occasion Indo National’s C Sreenivas said, “There could not have been a better choice than Yuvraj Singh. Considering his ‘power packed shots & fielding prowess’, he is but a natural extension of our “Jabardast Power” positioning. In other words the perfect brand fit.”
An official release informs that the new commercials use the energy and enthusiasm of the star cricketer Yuvraj Singh to symbolise what Nippo stands for. While in one film, he gets charged after a brief moment of lull, by using Nippo and then bounces back to action, the other films show how he helps one of his fans take his pictures – giving her the “Jabardast Power” of Nippo.
These two films are specifically targeted towards the urban consumers using AA size cells. In the third film targeted towards the rural consumers using D size cells, he shows the goons in the mela that he really is a ‘Jabardast’ player by stealing the thunder from them. Yuvraj Singh reinforces the brand positioning of “Jabardast Power”.
The company claims to have a 32 per cent market share and a turnover of Rs. 3.20 billion market share in the Rs.10 billion multi-range battery market.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
