MAM
Nimoli Shah joins Tute Consult as director – luxury and Tribe biz head
Mumbai: Tute Consult has appointed Nimoli Shah in a dual role – director – luxury and business head at Tribe – the influencer vertical. With her extensive experience in the luxury, fashion, and lifestyle sectors, Nimoli will play a pivotal role in strengthening Tute Consult’s luxury portfolio and expanding the agency’s influencer marketing division, ‘Tribe’.
Nimoli brings over 15 years of expertise to Tute Consult, having worked with top brands across various industries. Her previous roles include business head at Schbang MMaximise with Masoom Minawala, and stints at Weber Shandwick, Ogilvy, and Wizspk PR. She will oversee Tute Consult’s luxury practice, providing strategic counsel and creative solutions to clients operating in this high-end segment.
In her role as business head – Tribe, Nimoli will lead Tute Consult’s specialised division dedicated to influencer marketing which offers a unique approach to connecting brands with influential voices across the digital landscape. Shah’s expertise in collaborating with creator talent as well as past renowned luxury brands and her understanding of the evolving digital ecosystem is a welcome addition to Tute’s integrated approach to communications.
“I am thrilled to join Tute Consult, an agency that has consistently delivered innovative and impactful work for its clients. While I look forward to collaborating on some remarkable campaigns, it is Komal Lath’s visionary leadership that truly inspires me. I am grateful for the opportunity to work alongside her and the talented team at Tute as we collectively strive to achieve new milestones. I am eager to bring my experience and dedication to delivering outstanding results for our clients and to contributing to Tute Consult’s continued growth and success,” said Nimoli Shah.
Tute Consult founder Komal Lath added “Having started as one of the earliest movers to recognise the power of the creator economy, we have come full circle after a decade to hive that off as a separate division with the burgeoning demand at Tute Consult as ‘Tribe’. On the other hand we have been working with some fabulous luxury and hospitality brands and we foresee substantial growth in that segment too. Both these areas need nuanced strategies and services leading us to start with dedicated verticals. Nimoli’s joining us, therefore, comes at a great time. Her extensive experience and deep understanding of the luxury and influencer marketing landscape will be invaluable to our team. We are confident that her leadership will drive significant growth and innovation within these areas.”
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
