MAM
Nimit Jaiswal joins BeyondSkool as chief growth officer
Mumbai: E-learning platform BeyondSkool has announced Nimit Jaiswal as its chief growth officer. In his new role, Jaiswal is responsible for the company’s growth and brand strategy.
An IIM Bangalore alumnus, Jaiswal comes with seven years of experience having worked with companies like Xanadu, Lodha Group, and ZS Associates in the past. Before joining BeyondSkool, he was working with Helppo as a founding member and the head of product and marketing.
Speaking about the appointment, Beyondskool CEO and founder, Payal Gaba said, “Nimit is a result-oriented leader who comes with a deep understanding of business growth and data-driven marketing. We are thrilled to have him as part of BeyondSkool’s leadership team. He will focus on building and implementing our business growth strategy and broaden our brand reach in India and international markets.”
Talking about his new role, Nimit Jaiswal said, “BeyondSkool is about transformation and unlocking human possibilities from a very small age. In my role, I want to explore as many geographies, business channels, and customer segments as possible. The goal is to make BeyondSkool a go-to academy for every parent who wishes more out of life for their children.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
