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Nimbus Sport’s in-stadia hoardings all sold out for Indo-Pak series
MUMBAI: Even as D-Day for the start of the historic tour of Pakistan by the Indian cricket team draws nearer, one of the players hoping to make a killing out of the series has completed it’s bookings.
Nimbus Sport (a division of Nimbus Communications Ltd), which had won the marketing rights for the unrestricted 60 per cent quota of in stadia advertising of the forthcoming series, has signed on six sponsors.
Sunil Manocha, senior V-P, Nimbus, confirmed to indiantelevision.com that the six sponsors who had taken up in-stadia hoardings were Airtel and Idea (both cell phone services), Central Bank of India, Manikchand and Baba (both chewing tobacco brands), and, get this, a political party that shall remain unnamed.
Nimbus Sport paid $ 1,287,000 for the rights and had stated at the time it announced the deal that it expected to garner revenues in the region of $ 3 million from the contract.
Manocha, while not commenting on how much Nimbus had raked in from the deal, said: “We’ve achieved the target we set for ourselves.”
Nimbus Sport has also secured the telephony rights for the series (for India only) for which it paid $ 102,000.
The rights for the remaining 40 per cent of in stadia advertising is reserved for companies incorporated in Pakistan or products marketed in Pakistan by companies incorporated in Pakistan. These rights are with Sam Balsara’s Madison Outdoor Media Services (Moms). $383,800 is what Moms paid for the rights.
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
