MAM
Nimbus-DD adds 2 sponsors; Max gears up for opening ceremony
IndiEarth MUMBAI: With less than 48 hours to go for the greatest extravaganza in the world of cricket to kick off, DD-Nimbus has managed to add two sponsors to its kitty closing its ad sales deals with a final tally of ten.
A Nimbus spokesperson says the sponsors list now reads thus: Presenting sponsors – Pepsi, LG Electronics, Hero Honda and BSNL (Bharat Sanchar Nigam). Earlier, Coca Cola was the presenting sponsor but Pepsi exercised its veto right as the presenting sponsor of the ICC cricket World Cup 2003.
Associate sponsors – Maruti Alto, Indian Oil Servo lubricants, Hindustan Lever’s Pepsodent and Lifebuoy. The spokesperson refused to divulge the names of the remaining two sponsors, but revealed that the clients were in the insurance and airline sector. The spokesperson also asserted that Nimbus has sold out 95 per cent of the inventory and put the total ad sales up to this point in the Rs 1500-1600 million range.
Sony and Max have also sold out their entire inventory with six presenting sponsors namely Pepsi, Hero Honda, Samsung, Hindustan Lever Clinic and Reliance Infocomm. Speaking about the value of the inventory, SET executive vice president, sales and revenue management Rohit Gupta says: “We have completed the internal targets that we set for ourselves. I would not like to disclose them. But, I would like to inform advertisers that we have a bare minimal number of reserve spots that we have withheld for the key matches involving India apart from the semi-finals and finals.”
Meanwhile, Max is all geared up and waiting for the opening ceremony. The entire ceremony will be telecast on Max starting 11 pm (Indian standard time). “The opening ceremony is Dr Ali Bacher’s personal baby. He has promised to create a once-in-a-lifetime show which the cricket world has never seen before,” says Gupta.
Preparations on in South Africa for the opening ceremony of the World Cup cricket 2003
The World Cup Organising Committee has released the timing schedule for the opening ceremony of the 2003 ICC Cricket World Cup taking place at the Newlands Cricket Stadium in Cape Town on Saturday 8 February.
It will be bigger than anything that cricket has before experienced and on a scale that will make all South Africans proud. That’s the promise for the opening ceremony of the International Cricket Council World Cup to be hosted by South Africa in 2003.
“It will be an event that all South Africans should and will be proud of,” says ICC Cricket World Cup organising committee executive director Dr Ali Bacher.
Starting 7:30 pm South Africa time (11 pm in India), audiences will be treated to an hour-long prelude with host of the show, comedian Marc Lottering. At 8:25 pm (South Africa time), the five-minute countdown to the show commences. The opening ceremony commences at 8:30 pm and comprises seven scenes and takes the audience on a trip around South Africa.
The different theme based scenes are as follows: Scene one – ‘safari’; scene two: ‘unity’ – also on view will be pyrotechnics at the end of the scene from the stage; scene three: ‘township’; scene four: ‘ocean’; scene five: ‘innovation’; scene six: ‘protocol’ – introduction of teams; scene seven: ‘karnival’ – pyrotechnics at the end of the scene from the roof of the North Stand.
At 10:30 pm the mass choir plays and the show winds up at 10:45 pm (South Africa time).
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MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
