Brands
Nimbooz and Mithila Palkar engage consumers in an ultimate tongue twister challenge
Mumbai: Challenging consumers on Instagram, Nimbooz has launched a fun and engaging social media challenge titled #ChatakNimboozChallenge. With an aim to extend a refreshing wave of freshness this summer and tap into the creativity of the audience, Nimbooz along with brand ambassador Mithila Palkar invited fans and enthusiasts to participate in a tongue-twisting extravaganza.
In the challenge, participants are encouraged to repeat the tongue-twisting words Chatak Nimbooz Gatak Nimbooz 10 times without fail. The first to go live and kickstart the challenge, Mithila took to Instagram to share her cheeky attempt on Instagram, instantly captivating the audience.
The #ChatakNimboozchallenge quickly gained momentum as users enthusiastically embraced the opportunity to showcase their creativity with the tongue-twister. Notable celebrities and influencers, including popular Instagram creator Zaid Darbar, actress Barkha Singh, and Sanya Malhotra, jumped on board to share their own renditions of the viral challenge.
Speaking about the new summer campaign, PepsiCo India associate director juices Anuj Goyal said, “With this social media campaign, our intention was to bring joy and excitement among our consumers during summers through a tongue-twister challenge that the nation is well versed with. We are thrilled to witness the extraordinary response from netizens, celebrities, and influencers, which has propelled this challenge into a true viral sensation across Instagram.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
