MAM
Nilay S exits Upstox after five-year marketing stint
MUMBAI: Nilay S has wrapped up his near five-year run at online brokerage Upstox, where he rose to director of marketing.
Joining in 2020, Nilay helped shape the firm’s brand and product marketing strategy, spearheaded marquee campaigns across the IPL and World Cup, and built initiatives such as UpLearn and UpNews. He led a 25-strong team, directly managing seven functional leaders, and drove growth across SEO, ASO and newer platforms.
Earlier, Nilay spent nearly two years at Bytedance in senior marketing roles, handling go-to-market strategy for TikTok India. His résumé also spans stints at WPP’s Maxus Global, Accenture and TBWA.
A graduate of Gujarat University with a later product management programme at Duke, Nilay signalled that he is “excited about what lies ahead” as he moves on from Upstox.
Brands
Apollo Tyres names Neha Agarwalla as divisional head – marketing comms & sponsorships
Former Paytm AVP to steer brand, comms and Team India tie-ups
MUMBAI: Neha Agarwalla has taken the wheel at Apollo Tyres, stepping in as divisional head of marketing communications and sponsorships for India and Asia’s commercial business.
In her new role, she will oversee marketing communications, brand activations and go-to-market strategies, while also managing the company’s high-profile association with the Board of Control for Cricket in India as part of its Team India sponsorship.
Agarwalla arrives with nearly two decades of experience across media, marketing and business strategy, bringing a blend of analytical sharpness and brand storytelling to the table.
Before joining Apollo Tyres, she spent close to eight years at Paytm, where she last served as associate vice president. During her tenure, she led media buying and business planning, and earlier held the role of general manager marketing, heading the company’s media business.
Her career arc also includes stints at Initiative, where she worked as business director and media director, and at GroupM, where she was associate director. Across these roles, she built expertise in media strategy, data analysis and integrated marketing.
An alumna of the Delhi School of Communication, Agarwalla now takes on a role that blends sport, strategy and storytelling, with cricket as a powerful pitch.
