MAM
Nikon’s new TVC celebrates Diwali
NEW DELHI: Nikon India, a subsidiary of Nikon Corporation, has rolled out a new ad campaign for its Coolpix range.
With the new TVC, Nikon aims to build awareness about the latest range of Nikon Coolpix features. The TVC is conceptualised by the creative team at K&L Arms India.
The campaign revolves around Diwali, where Priyanka Chopra is seen celebrating the festival of lights with a group of friends.
The TVC opens with the pictures of diyas and fireworks while Chopra in her celebratory mood exclaims that she likes the ‘Boom! Brightness and Action‘ that Diwali brings with it.
As she says this, she captures these festive moments for posterity with her favourite Nikon camera. The premium features of Nikon Coolpix series are also highlighted in the TVC.
The campaign encompasses TV, Radio, Digital, and ambient media as part of the media plan.
Nikon has earmarked Rs 1.50 billion for marketing and promotions this fiscal.
Brands
Kotak Mahindra Bank appoints Ramesh Iyer to board
Veteran financier replaces Ashok Gulati, who retires in March
MUMBAI: Kotak Mahindra Bank has announced a change to its board of directors, with independent director Ashok Gulati set to retire at the end of his term on 5 March.
The company said it has appointed Ramesh Ganesh Iyer as an additional and independent director for a four-year term, effective 17 February, subject to shareholder approval.
Iyer brings more than four decades of experience in financial services. He spent much of his career at Mahindra & Mahindra Financial Services, where he served as vice chairman and managing director before taking on the role of president for the financial services sector and member of the group executive board at Mahindra & Mahindra. He retired from the group in April 2024.
During his tenure, Iyer was instrumental in expanding rural and inclusive finance initiatives, scaling the company’s assets and customer base. He also led the creation of subsidiaries in rural housing finance, insurance broking and asset management, and oversaw international joint ventures.
Iyer holds a commerce degree and a doctorate of letters, and currently serves on the boards of several listed and unlisted companies.
The board meeting approving the changes was held in Mumbai on February 17 between 6.30 pm and 6.50 pm.
