MAM
Nikon’s new TVC celebrates Diwali
NEW DELHI: Nikon India, a subsidiary of Nikon Corporation, has rolled out a new ad campaign for its Coolpix range.
With the new TVC, Nikon aims to build awareness about the latest range of Nikon Coolpix features. The TVC is conceptualised by the creative team at K&L Arms India.
The campaign revolves around Diwali, where Priyanka Chopra is seen celebrating the festival of lights with a group of friends.
The TVC opens with the pictures of diyas and fireworks while Chopra in her celebratory mood exclaims that she likes the ‘Boom! Brightness and Action‘ that Diwali brings with it.
As she says this, she captures these festive moments for posterity with her favourite Nikon camera. The premium features of Nikon Coolpix series are also highlighted in the TVC.
The campaign encompasses TV, Radio, Digital, and ambient media as part of the media plan.
Nikon has earmarked Rs 1.50 billion for marketing and promotions this fiscal.
Brands
Adani Airport Holdings and Blinkit launch India’s first in-terminal quick commerce service at Mumbai’s Terminal 2
Passengers at Chhatrapati Shivaji Maharaj International Airport can now order essentials on the Blinkit app and have them delivered within minutes
MUMBAI: Forget the overpriced airport shop. Travellers rushing through departures at Mumbai’s Chhatrapati Shivaji Maharaj International Airport can now order essentials on their phones and have them delivered within minutes, right to their gate.
Adani Airport Holdings Limited, India’s largest private airport operator, has partnered with quick commerce platform Blinkit to launch what the two companies claim is India’s first in-terminal quick commerce service. The service is live at Terminal 2, domestic departures, and allows passengers to order through the Blinkit app for delivery anywhere within the terminal, including boarding gates, lounges, the food court and select partner outlets. Deliveries are handled by trained on-ground personnel, ensuring a seamless experience without disrupting travel timelines.
The product range covers travel accessories, electronics, snacks, books, baby care and personal essentials. Permissible liquids including packaged water, cold beverages and juices are sourced from approved in-terminal inventory, in line with airport security protocols.
An AAHL spokesperson said the initiative was part of a broader push to reimagine digital services at airports. “Bringing app-based convenience into the terminal allows passengers to make better use of their time and raises the overall service standard,” the spokesperson said, describing it as a step towards building “more responsive and passenger-centric airports.”
For Blinkit, the tie-up extends quick commerce into a high-frequency, high-intent environment. For AAHL, it reflects a strategic push to grow non-aeronautical revenue through digitally enabled retail, a increasingly important revenue stream for airport operators worldwide.
You are already late for your flight. At least now you do not have to be thirsty too.
