Ad Campaigns
Nikon India launches ‘Amaar Pujo’ campaign
Mumbai: Nikon India a 100 per cent subsidiary of Nikon Corp, is excited to announce the launch of the ‘Amaar Pujo with Nikon’ campaign, from 1 October to 13 October 2024. This campaign is designed to capture the essence of Durga Puja, a cherished festival, celebrated with great fervour and devotion, especially in Bengal and other eastern parts of the country. Whether you’re pandal hopping, savouring delicious bhog, showcasing your festive wardrobe, or performing on stage, Nikon will preserve every special moment of your unique Pujo experience.
To enhance your Durga Puja celebrations, simply register your Nikon camera or lens on the My Nikon App to unlock exclusive perks. Register your Mirrorless Z series Camera or Lenses, purchased between 1 October 2024, and 31 November 2024, on the My Nikon App and enjoy an extended 6-month service warranty!
Nikon India managing director Sajjan Kumar said, “Durga Puja is a celebration of devotion, culture, and personal expression. At Nikon, we aim to elevate our customers’ experience by providing them with advanced imaging technology to capture these vibrant and emotional moments. The ‘Amaar Pujo with Nikon’ campaign celebrates the uniqueness of everyone’s Pujo journey, allowing them to preserve their cherished memories with clarity and brilliance.”
Durga Puja is a time when communities come together to honour the Goddess Durga, and individuals express their joy in various ways– from intricate pandal decorations and cultural performances to displaying the finest festive fashion. Nikon’s campaign focuses on encouraging users to capture these colourful and diverse moments using Nikon’s extensive collection of mirrorless and DSLR cameras, including the latest Nikon Z6III.
Consumers can enjoy cashback, and discount offers of up to Rs 30,000 on select Nikon models, with easy EMI options available. The cashback offer is valid from 1 October till further notice.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
