Ad Campaigns
Nikon India elevates the voice of women in photography with “Through Her Lens” campaign
Mumbai: Nikon India Private Ltd. unveils the latest edition of its pioneering campaign “Through Her Lens,” an annual digital contest aimed at empowering and elevating the voices of professional and amateur women photographers in India. The contest, now in its third season, serves as a platform for female photographers to flaunt their creative expertise, gain valuable exposure and establish connections with the industry’s top professionals. This initiative enables women to showcase their talent and skillset while breaking gender stereotypes and encouraging more women to join the field of photography.
The theme of this year’s contest is “That’s Me!” and encourages women photographers & videographers to submit one photograph or video that they identify with the most, along with a short description of the image/video and how it reflects their perception of themselves. This contest offers women photographers & videographers a chance to break free from societal expectations, showcase their personalities to the world, and present a true and authentic version of themselves through the art of photography. It serves as a platform for them to exhibit their unique perspective and creativity as visual artists and is poised to enable self-discovery and self-expression.
Commenting on the occasion, Nikon India Private Ltd. managing director Sajjan Kumar said, “At Nikon India, we see a world where the lens of a camera is not just an instrument to capture reality but also a tool to create change. Our newest campaign, “Through Her Lens,” exemplifies our effort to promote diversity and inclusion in the photography industry. We are excited to see the outstanding work that the participants will submit this year and hope this contest inspires and empowers women photographers in India. We believe that through this contest, we shall pave way for the future where the stories are captured, shared and celebrated equally.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
