MAM
Nikon India appoints magnon eg+ to handle its creative and digital duties
Mumbai: Nikon India on Tuesday announced that it has on-boarded magnon eg+ as its creative and digital partner. The account was won after a multi-agency pitch and will be managed by the agency’s Delhi NCR office.
As part of the partnership, magnon eg+ will be responsible for the creative strategy and execution across online and offline platforms, including digital campaign planning, social media management, media planning and buying, online reputation management, and content strategy and creation, along with strategizing and executing influencer and creator-led content. The agency’s focus will be to partner closely with the team at Nikon to further build and strengthen equity for the brand and manage the entire portfolio of their imaging products.
Speaking about this collaboration, Nikon India managing director Sajjan Kumar said, “Nikon’s presence in the imaging market has been exceptional and we wanted an innovative digital strategy to take it further. I am pleased that this partnership with magnon will bring a fresh perspective to the brand proposition.”
Adding to it, magnon group founder and CEO Vineet Bajpai said, “We are delighted to win the creative & digital mandate for a renowned brand like Nikon, a world leader in the imaging products industry. Our team at magnon eg+ comes with marketing communications experience of over 20 years and is confident about delivering effective solutions and strategies to enhance the top-of-the-mind recall of the brand.”
Further, magnon eg+ managing director Vivek Merani added, “We are glad that Nikon India appreciated our creative concepts and awarded this mandate to us. We look forward to supporting the brand in a long-term partnership to further increase the desirability of its product portfolio and help convert customers to brand loyalists. This association is bound to click and we are all geared up to take it to the next level.”
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
