MAM
Nikhil Singh joins V360 as group executive director
MUMBAI: Nikhil Singh has been appointed group executive director at PR and communications and comms-tech firm, the V360 group, leveraging his 21 years of experience in broadcast, digital, and mobile media.
Singh’s career spans roles at Shemaroo Entertainment, IndiaCast, Zee Entertainment, Times Group, Ten Sports, and Star India.
At Shemaroo, Singh led IP monetisation, original content development, and global syndication, focusing on digital platforms and OTT partnerships. His track record includes content sales, digital partnerships with platforms like Netflix and Amazon, and international syndication.
Singh’s expertise encompasses content licensing, co-production, and strategic change programs for digital transformation. He has experience in linear and on-demand media technology, content sales, and affiliate sales, with a network of contacts across consumer brands, TV channels, and telecom operators.
V360 Group anticipates Singh’s leadership will drive digital strategy and revenue growth, capitalising on his extensive experience in content commercialisation and new media development.
MAM
Bianca Guimaraes named Jury Chair of ABBY Awards 2026
Mischief USA ECD to lead Still Digital category at Goafest in Goa.
MUMBAI: Bianca Guimaraes just got handed the gavel for Still Digital because when the woman who turned Mischief into an awards magnet sits in judgement, even the shortlist starts feeling nervous. Bianca Guimaraes, founding partner and executive creative director at Mischief USA, has been appointed Jury Chair for the Still Digital category at the ABBY Awards 2026 Powered by The One Club / The One Show. The announcement was made ahead of Goafest 2026, where the awards will take place in Goa on 20–22 May 2026.
Guimaraes has built a reputation for culture-shifting work that has propelled Mischief USA from start-up to #1 independent agency of the year four times (Ad Age, Adweek, Campaign US and EFFIES). In just three years, her campaigns have secured over 100 international awards, including an Emmy. She previously spent six years at BBDO New York, was named Shots Rising Star in 2017, and voted Next Creative Leader by The One Show in 2016. WARC currently ranks Mischief USA as the world’s Most Effective Independent Agency.
A passionate advocate for women and diverse talent in advertising, Guimaraes has shaped the creative department she always wanted to join, blending bold ideas with measurable impact.
The ABBY Awards remain one of India’s most respected benchmarks for creative excellence, drawing entries across advertising, design, digital and branded content. Guimaraes’ appointment brings a global perspective to the Still Digital jury at a time when static digital work continues to push boundaries in storytelling and craft.
In an awards season where creativity is the real currency, the ABBYs didn’t just pick a chair, they picked the woman who’s spent years proving that the sharpest ideas don’t need motion to move people.
