Ad Campaigns
Nike football presents ‘The Switch,’ featuring Cristiano Ronaldo
MUMBAI: Nike launched “The Switch,” a new film featuring Cristiano Ronaldo. Below are 10 behind-the-scenes insights from the shoot.
BEHIND THE SCENES
1) In addition to Cristiano Ronaldo, 16 professional players make cameos in “The Switch:” Raheem Sterling, Joe Hart, Harry Kane, Chris Smalling, John Stones, Ross Barkley, Megan Rapinoe, Ricardo Quaresma, Andre Gomes, Jose Fonte, Cedric Soares, Vieirinha, Raphael Varane, Anthony Martial, Sergi Roberto and Javier Mascherano.
2) Megan Rapinoe’s scene required more formal attire than what she wears on the pitch (the suit is her own), but she made the most of production pauses by switching into sneakers and juggling between takes.
3) The shoot was the first opportunity the players had to wear the final, badged versions of their new national team kits. While many had been involved in the testing and feedback process, there was palpable excitement on set when they finally got to don the finished product, several weeks before the kits were officially unveiled.
4) Nike partnered with long time collaborators Wieden+Kennedy on “The Switch.” The film was directed by Ringan Ledwidge, who also directed Nike’s 2014 “Winner Stays” film. The cinematographer was Matthew Libatique, known for his film work on “Straight Outta Compton,” “Black Swan” and “Iron Man.”
5) “The Switch” is the longest brand film Nike Football has ever produced (5:57 seconds), supplanting “The Last Game” (5:28).
6) The song that plays throughout the film is “Turn Up” by The Heavy.
7) “The Switch” is the most extensive brand shoot Cristiano Ronaldo has ever done, for any company. It required five days of filming, all completed in Spain. Ronaldo performed his own stunts in the initial collision scene, which was done in just three takes.
8) The car Ronaldo is driving in the film is not from his personal fleet of vehicles but he was quite comfortable in it. The dog is also not his own, as Ronaldo’s dog does not bark at him on command.
9) UK football announcer Jim Proudfoot makes a cameo in the film, playing himself. Proudfoot has covered more than 2,000 football matches in his career.
10)The young man co-starring in the film is Gerson Correia Adua. He is 16 years old, an avid footballer and speaks fluent English and Portuguese. This was Adua’s first foray into acting. He was originally the understudy for the part, but when the actor who was initially cast injured his leg in a car accident, Adua stepped up. The previously cast lad is on the mend and still appears in the film at the 5:15 mark.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
