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Nike celebrates 25 years of the Just Do It campaign
MUMBAI: Nike is launching their latest campaign as part of the 25th anniversary of the Just Do It campaign globally on the week beginning 26 August.
The new campaign, “Possibilities” takes ‘Just Do It’ from inspiration to action, enabling viewers to participate in challenges through the Nike+ digital ecosystem. It aims to inspire viewers to push their limits and strive to reach new goals through a series of playful scenarios featuring an all-star cast of athletes and guest stars.
The film features basketball star and reigning NBA MVP, LeBron James, world number one tennis icon Serena Williams, Gerard Pique of FC Barcelona and Spain and boxing sensation Andre Ward. Actor Bradley Cooper narrates the film, which was directed by Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.
Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie star.” A series of different challenges and scenarios emerge, each challenging characters in the film – and the audience – to push themselves to new limits.
“For 25 years, we’ve been inspiring people to Just Do It,” comments Nike global CMO Davide Grasso. “With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”
From 20 August – 13 September, runners using the Nike+ Running app can log their Nike+ miles towards winning a once-in-a-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept.
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
