Ad Campaigns
Niine launches exclusive campaign on Bolo Indya
NEW DELHI: Bolo Indya, the fastest growing short-form video content platform has partnered with Niine, the leading hygiene and personal Care brand as its “hygiene partner” to create social awareness on “menstrual hygiene” amongst its women users on the platform.
As part of the partnership, Niine launches #letstalk periods- 7 days campaign, starting from 11 October exclusively on the Bolo Indya platform, invites users and creators to post engaging video content, highlighting various myths around menstruation while also challenging the country’s entrenched taboos about menstruation.
During the campaign, Niine will also be posting various experts' videos on their official page on the Bolo Indya platform to create awareness on menstrual hygiene and share valuable tips on the subject.
Bolo Indya co-founder and CEO Varun Saxena said, “We take pride in joining hands with a responsible brand like Niine who is tirelessly working towards bringing social awareness around the much neglected subject of women’s personal hygiene in the Country. 42 per cent videos created on a daily basis are by female Bolo Indyans who on an average have 100K+ follower base, thus would act as the perfect influencers to convey the message to deeper towns and cities of India”. “On the sidelines of International girl child day, we at Bolo Indya remain committed to join Niine in this important mission to eradicate the social taboo around menstrual hygiene” he further added.
Niine co-founder Sharat said, “Awareness about menstrual hygiene is a must and our partnership with Bolo Indya will ensure a wider reach amongst tier 2/3 cities where menstruation still remains as a taboo. It’s time the masses talk period”
“Niine’s campaign, #LetsTalkPeriods aims at breaking the taboos around Menstruation and encourages both men and women to talk about it openly. Bolo Indya provides us a platform to change mindsets and take a stand for women and girls for their menstrual hygiene” He further added.
How to participate in the campaign
● Open Bolo Indya app
● Click on #Letstalkperiods hashtag to participate
● Users can create original engaging video content with songs having red in it
● Women users can also switch their profile picture wearing red and post videos celebrating menstruation, while discussing the myths associated with it in an engaging way.
● Share, reshare the content created on the platform via other social media handles such as Instagram, youtube etc tagging Bolo Indya and Niine for enhancing the reach and engagement
Daily winners will be announced by Bolo Indya on the platform as well as other official social media handles of Bolo Indya and Niine basis the content quality, its reach and engagement and will get goodies and gift hampers from Niine.
Bolo Indya is the fastest growing short-video content platform with over 65 monthly active users and is present in over 14 languages in the Country. Niine Hygiene and Personal Care has been actively working and are committed towards making menstrual hygiene accessible to all. Niine is also the principal sponsor for Rajasthan Royals, for the Indian Premier League 2020 this year.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
