Ad Campaigns
Niharika NM and Suishti Tawade team up with Budweiser Beats energy drink
Mumbai: Budweiser Beats energy drink has announced a new, exhilarating initiative – aimed at inspiring creators and unveiling the effort involved in content creation. The crusade shines a spotlight on the creative process and the relentless grind endured by young artists to create a simple 30-second Reel, craft an engaging teaser, or produce a song that resonates with the audience. To bring this concept to life, the brand has collaborated with two dynamic Gen Z artists who embody the essence of creativity, passion and vigour.
Srushti Tawade, a rapper-writer and Niharika NM, a global creator with impeccable comic timing, reveal the daily challenges and creative blocks they encounter while making their viral videos. In a candid behind-the-scenes journey, the viewer gets an authentic glimpse of what goes on backstage – unveiling the reality behind, and the toil of content creation. Throughout this process, Budweiser Beats energy drink remains their trusted partner, fueling their creativity and sharpening their focus as they channel their artistic brilliance.
Sharing more on the campaign, NM exclaimed, “When we see a 60-sec Reel, we often forget the 60+ hours of hard work that’s put behind it, not just by the creators but their entire crew. To top it, relatability is key to the humour and constantly reinventing the wheel can be a daunting task. Working with Budweiser Beats energy drink has been interesting, as the collab sheds light on the genuine hard work that goes in to create content – day in, day out. It’s a challenging journey, yet an exhilarating one, and I’m thrilled to offer my community a glimpse into my creative process.”
Echoing NM’s sentiments, Tawade shared, “Kudos to Budweiser Beats energy drink, for bringing to fore all the madness that goes on behind-the-scenes, which is easy to miss and not captured enough on our Instagram feeds. The timing of the drop could not have been more perfect, serving as a great foundation for the release of my new single. The collaboration captures some exciting and enjoyable moments from my creative process with Budweiser Beats energy drink being my only constant, getting me and my crew through it all.”
Describing the brand world Budweiser Beats energy drink is creating, Vineet Sharma, Vice President – Marketing, AB InBev India added, “Our goal with the campaign is to celebrate and highlight the creative process of emerging and established creators. This initiative captures the incredible energy, passion, and dedication that fuels content creation. Unlike adventure-focused narratives adopted by other players in the category, Budweiser Beats energy drink serves as a go-to source for sharpening creative focus – empowering artists and creators to overcome challenges, push boundaries, maintain focus, and power through creative blocks.”
Budweiser Beats energy drink is available at leading modern retail outlets, department stores and popular e- commerce aggregators across the country at Rs 110 for a 250 ml can – making it easily accessible for all creative minds seeking a superior-tasting, high-quality energizing and flavorful beverage to power their pursuits.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
