MAM
Nihar Naturals launches new ad campaign created by BBH India
MUMBAI: Nihar Naturals has launched its latest ad campaign with the theme- ‘Chhotte Kadam Pragati ki Aur‘.
It has been created by BBH India.
The campaign provides a platform to today‘s progressive women to take small steps to enable a brighter future for kids, the company said. The TVC highlights the latest initiative by Nihar Naturals, where every time a woman chooses to buy a bottle of Nihar Naturals, 2 per cent of all proceeds will be contributed to the cause of children‘s education in partnership with Cry India.
The TVC features Nihar Natural‘s brand ambassador Vidya balan.
BBH India managing partner Subhash Kamath said, “The conceptualisation of the new ‘Chhotte Kadam Pragati ki Aur‘ campaign was to further establish Nihar Naturals‘ role as a facilitator of women in India. The TVC shows that a simple step of changing your hair oil to Nihar Naturals leads to a small but meaningful contribution to society.”
Marico EVP and head marketing -Consumer Product Business Sameer Satpathy said, “Nihar Naturals has always played the role of an enabler of progress for the women of India. With our new “Chhotte Kadam Pragati ki Aur” campaign, we‘re giving women across India the support to be part of something larger, where they use their choices to contribute to children‘s education. Nihar Naturals continues its efforts to empower women to partake in the progress of society at large.”
The TVC depicts Vidya Balan as an everyday housewife who is doing her bit to support children‘s education in her community.
The concept suggest that while these women support their families with utmost dedication, Nihar Naturals is allowing them to be part of something larger as they use their choices to contribute to the cause of children‘s education. With this poignant campaign, Nihar Naturals reiterates the importance of empowerment of women in India, the brand said in a statement.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
