Nielsen gets Ranade to lead CPG biz in consumer research

As part of his new mandate, Ranade will be reporting to company executive director consumer research and Bases vice president Prasun Basu.

Based out of Mumbai, Ranade will focus on partnering with consumer packaged goods (CPG) clients.

Says Ranade, “Nielsen CPG business is a challenging one and has some of the most advanced products in market research that anyone could ask for. My role in handling CPG business is going to be very exciting and considering that this category even withstood the onslaught of the economic downturn, it will be quite interesting to watch how the industry shapes up.”

Ranade brings with him 14 years of experience in market research and media planning. Prior to joining Nielsen, he was associated with Heinz India as senior manager, market research and media planning.

Over the last decade, Ranade has been associated in various capacities with Subhiksha Trading Services, TNS India, and IMRB International.