MAM
Nielsen acquires NeuroFocus
MUMBAI: Nielsen, a global provider of insights and analytics into what consumers watch and buy, has acquired NeuroFocus which works in the area of neurological testing for consumer research.
In 2008, Nielsen acquired a minority ownership stake in NeuroFocus. With this acquisition, NeuroFocus now becomes a part of Nielsen‘s Product Innovation Practice.
NeuroFocus will continue to be led by founder and chief executive officer Dr. A.K. Pradeep.
NeuroFocus leverages neuroscience and expertise to measure consumer attention, engagement and memory retention through brainwave, eye-tracking and skin conductance measurements. Through its scientific metrics, NeuroFocus enables marketers to better understand the effectiveness of advertising, branding, product development and packaging across industries, including consumer packaged goods, retail and entertainment.
Neuromarketing is the application of neuroscientific research to marketing, advertising, and entertainment content and messages. Neuroscience research has in recent decades revealed important new discoveries about how the human brain is structured and how it functions. These findings enabled NeuroFocus to develop patented technologies and proprietary techniques that provide greater accuracy and insight into consumer research.
Headquartered in California, NeuroFocus operates neurological testing laboratories, called NeuroLabs, for clients in the UK, Europe, Asia Pacific, Latin America, and the Middle East. NeuroLabs measures consumer responses to marketing content, messages and advertising. NeuroFocus integrates these insights with other measurement science to deliver comprehensive and actionable results for clients.
Brands
ConfirmTkt rolls out 1 per cent cashback for summer train trips
Unlimited wallet rewards valid till 31 May boost holiday travel
GURUGRAM: ConfirmTkt has announced a limited period 1 per cent cashback offer aimed at making summer train travel a little lighter on the wallet.
The authorised B2C online train ticketing platform, part of the Ixigo Group, will credit 1 per cent cashback directly into users’ ConfirmTkt Wallet for every train ticket booked through its app. The offer runs until 31 May 2026, neatly covering the peak summer holiday rush.
There is no cap on how much cashback users can earn during the offer window. The credited amount can be redeemed on the next train booking within 90 days, making it particularly useful for families planning return journeys, students heading home for the holidays, or travellers ticking off multiple destinations in one season.
Importantly, the process is automatic. Cashback is credited after booking, with no codes to enter and no hoops to jump through, keeping the reward simple and seamless.
Ixigo Trains and ConfirmTkt CEO Dinesh Kumar Kotha, said summer remains one of the busiest travel seasons in India, as families, students and professionals take to the rails to reconnect and explore. He noted that by keeping the cashback uncapped and redemption straightforward, the company aims to help travellers extract greater value from both outbound and return trips during this high demand period.
Beyond the seasonal offer, ConfirmTkt continues to position itself as a tech driven, customer first platform. Its features include high accuracy waitlist prediction, nearby trains and alternate travel plan suggestions when seats are scarce, live train status updates, seamless PNR tracking, instant refunds, seat availability alerts and UPI enabled payments. Users can also order food on train for delivery to their seats at selected stations.
Taken together, the platform’s tools are designed to reduce uncertainty and add a layer of reassurance to rail journeys. With this summer cashback in play, ConfirmTkt is not just helping travellers book tickets, but giving them a small return ticket on their spending too.
