MAM
Nidhi Puri appointed SVP, people partner – South Asia at WPP Media
Veteran HR leader joins to drive talent transformation and culture across region.
MUMBAI: WPP Media just hired a people partner who knows how to turn HR from paperwork into powerhouse because when talent strategy gets this sharp, even the org chart starts smiling. Nidhi Puri has been named senior vice president people partner for South Asia at WPP Media, the agency group confirmed on 24 February 2026. In her new role, she will lead the people strategy across the region, spearheading talent transformation, organisational effectiveness, and culture-building initiatives to fuel business growth and support the leadership team.
Puri brings extensive experience in human resources, business partnering, and talent management across diverse industries and geographies. Most recently she served as head for people business partnering (India, Sri Lanka & Bangladesh) at CBRE. Before that, she held senior roles at Genpact (APAC Program Manager – Executive Referrals), Affiliated Computer Services (project manager – chief of staff operations), Hewitt Associates LLC (HR Advisor | Head HR – Benefits Outsourcing Business), HCLTech, Trisoft Systems Pvt Ltd, and Blue Dart building a strong track record in HR strategy, resourcing, and operational excellence.
Her appointment comes as WPP Media continues to evolve its regional footprint in a fast-changing agency landscape, where attracting, developing, and retaining top talent is a make-or-break priority. Puri’s blend of strategic vision and hands-on partnering is expected to help the organisation stay ahead in a competitive war for creative and media minds.
For a network that lives on ideas and execution, bringing in someone who can align people strategy with business ambition feels like the perfect fit because in advertising, the real campaign is always the one that keeps the best talent from walking out the door.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
