MAM
Nidhi Bhasin appointed as chief executive officer for Digital Green Trust
Mumbai – Bringing over 25 years of transformational leadership experience in social development and technology for good, Nidhi Bhasin is now leading Digital Green Trust in its mission to empower millions of Indian farmers.
For 17 years, Digital Green Trust (DGT) has been dedicated to empowering small and marginal farmers in India, reaching over 4.7 million farmers. Leveraging digital technology to promote sustainable agriculture, DGT helps these farmers navigate significant transformations in the agriculture sector, increasing their resilience and adaptability in the face of global challenges. The organization is pleased to announce the appointment of Nidhi Bhasin as its new chief executive officer for India, based in New Delhi.
With over 25 years of experience in social development, program management, and nonprofit leadership, Bhasin brings a wealth of expertise to Digital Green Trust. Prior to joining Digital Green Trust, she served as CEO of Nasscom Foundation, where she transformed the organization and took it to the next level by championing technology for social good and worked to bridge the digital divide in underserved communities across India. Before that, she spent two decades at Concern India Foundation, leading initiatives in education, health, and community development, particularly for women.
In her new role, Bhasin will lead a team of over 80 employees at Digital Green Trust, focused on training Indian farmers in sustainable agricultural practices through innovative tools like Farmer.Chat, an AI-powered assistant. She sees great potential in leveraging technology to improve the lives of tens of millions of farmers in the years to come.
“I am excited to continue building on the solid foundational work done by Digital Green Trust, as we work to scale our impact, in numbers and depth. Digital Green Trust is in a unique position to enable the agriculture ecosystem by bringing Government, philanthropies and corporates together at the intersection of technology, gender, climate and sustainability,” said Bhasin. “I look forward to driving thought leadership initiatives that can transform and create real impact on livelihoods in rural communities”, says Bhasin.
Digital Green Trust Board chairperson Tejash Shah noted, “In Nidhi Bhasin, we see a leader whose dedication to social good, paired with her deep expertise in technology, perfectly aligns with our mission. Her insights and energy will be instrumental in advancing Digital Green Trust’s efforts to revolutionize agricultural practices for the betterment of farmers and their communities. I look forward to seeing her vision unfold.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
