MAM
Nicole Kidman is Chanel No 5’s new face
NEW YORK: Perfume and fragrance manufacturer Chanel has announced that Oscar winning actress Nicole Kidman The Hours will represent Chanel N° 5.
Kidman will be featured in all advertising for No 5, on a global basis from next year. She was chosen because she represents a unique standard of elegance and embodies the spirit and modernity of the brand.
Kidman will star in a TV commercial and print campaign for the iconic fragrance brand. Chanel’s artistic director Jacques Helleu, who has the worldwide responsibility for the No 5 advertising campaigns, has asked film maker Baz Luhrmann who directed Kidman in Moulin Rouge to conceive, direct and produce the campaign for Chanel.
Created in 1921, Chanel No 5 was revolutionary for its unique composition, contemporary bottle design and, of course, name. Chanel No 5 is a striking blend of jasmine, rose, ylang-ylang, patchouli and iris, gentled with amber and a sparkling aldehydic top note. Eternally modern and elegant, it claims to have become the world’s most famous and classic fragrance – and one of the best-selling fragrances of all time.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
