Ad Campaigns
Nick’s school programme curates memorable experiences for kids, says Nina Elavia Jaipuria
MUMBAI: Nickelodeon has upped the fun and entertainment quotient for kids this quarter. The franchise has flagged off a high octane on air campaign “Nickelodeon Best Friendshake Forever” and “Sonic School with Toons” contest, presented by McVitie’s Creams and co-powered by Parle Cafechino, Parle Kachcha Mango Bite and Dabur Red paste.
The campaign will be brought alive on-ground by a high decibel school contact programme across 650 schools spanning over 20 cities. Days spent at school are most memorable and Nickelodeon’s school contact programme is all set to make sure that children celebrate the best years of their life.
Kids’ Entertainment Cluster business head Nina Elavia Jaipuria said, “Nickelodeon believes in actively engaging with kids outside of television by providing them with an immersive platform to interact with their favorite toons. Our robust school contact programme allows us to connect with kids and curate memorable experiences for them, thus forging an unbreakable bond. It is a result of such marquee initiatives that nickelodeon and its adorable toons continue to play an eminent role in every child’s daily life.”
The school contact programme will engage with kids across the country from metros such as Bombay, Delhi, Bangalore, Chennai to the smaller towns and cities such as Bhopal, Lucknow, Nashik, Jaipur, Chandigarh etc. Kids will be treated to interactive games, trivia questions, sampling and exciting goodies that will make a day at school both fun and exciting.
Nickelodeon’s Best Friensdshake Forever will see kids create their version of the cool and edgy friendship shake. Adding to the excitement is the Friendshake Forever Contest that will give kids a chance to win fabulous goodies such as drones, hover board, Iphones and VR headsets by tuning in to Nick every Monday to Friday from 5:30 to 8:30p.m. All they need to do is watch their favorite shows- Motu Patlu, Ninja Hattori and Gattu Battu in action and count the number of times their amazing Friendshake is flashed on screen.
The kids need to tune in to Sonic every evening from 6:30 to 8:30p.m, watch Pakdam Pakdai, Shiva and Oggy and the Cockroaches and count the number of times the characters are flashed on-air to get their exclusive time with the amazing toons.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
