MAM
Nick partners Big Bazar for Spongebob SquarePants merchandise
MUMBAI: Viacom18‘s kids entertainment channel Nick and Future Group‘s retail chain Big Bazar have collaborated to launch the Spongebob SquarePants – Back to School range of products for children.
The range was launched by Mandira Bedi. The collection is available across 156 Big Bazar outlets in the country.
The range includes colour pencils, crayons, erasers, sharpeners, sketch pens, pencil pouches, oil pastels, compass boxes, coin bank and combi packs. The product range, priced between Rs 25 – 149, is designed keeping in mind the latest trends and styles that are popular amongst kids.
Nick India has licensed the category to B Vishal Corporation to distribute the products across all Big Bazaar stores. The new range is being promoted through various media including Facebook and the Nick India website.
Viacom18 Media senior VP consumer products Sandeep Dahiya said, “We are excited to be associated with India‘s biggest retail chain, Big Bazaar, for ‘SpongeBob SquarePants‘ Back to School Range. SpongeBob SquarePants is one of the most loved Nicktoons across the globe and this new range is sure to excite millions of his young fans in the Indian market.”
Big Bazaar – Future Group joint CEO Sanjeev Agarwal added, “Backed by strong network of 156 Big Bazaar in more than 90 cities, easy accessibility at the right price and smart below the line set up, we are confident that ‘SpongeBob SquarePants – Back to School‘ range will become a nationwide trend.”
Apart from this range of products, the association shall also include efforts like on-ground activities, digital activations, in-store promotion with high impact point of sale material based on the lines of play, fun, frolic and buying.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
