MAM
Neysa appoints Sujit Janardanan as CMO
Mumbai: Neysa appoints Sujit Janardanan as its chief marketing officer (CMO). With over 24 years of experience in strategic B2B marketing, Sujit is set to expand Neysa’s global reach and enhance its position as a trusted AI partner for businesses worldwide.
As Neysa continues to democratize AI adoption across industries, Sujit’s appointment arrives at a pivotal moment. He brings a deep understanding of the AI landscape and a proven ability to build strong brands, which will be key to communicating Neysa’s unique value proposition to global customers.
In his new role, Sujit oversees Neysa’s global marketing strategy, focusing on brand development, customer engagement, and strategic partnerships. His expertise in AI and cloud technologies aligns with Neysa’s mission to provide secure, scalable, and cost-effective AI solutions. He will lead initiatives in product marketing, branding, and go-to-market strategies as the company expands into new regions.
Before Neysa, Sujit served as Cropin Technology’s CMO where he led AI-powered digital transformation in the agriculture sector. His previous role at Google Cloud India showcased his ability to navigate competitive environments and position companies like Google Cloud against major players such as AWS and Microsoft.
Neysa’s CEO and co-founder, Sharad Sanghi said, “Sujit brings a unique blend of experience in building and executing marketing strategies for cutting-edge technologies and building brands that resonate with customers across sectors and markets. His vision and leadership will be critical in enabling Neysa to fulfill its commitment to democratize AI adoption globally. We are excited to have Sujit lead our marketing efforts as we continue expanding into new markets and sectors.”
Sujit expressed his enthusiasm, stating, “I am excited to join Neysa at a time when AI is reshaping industries and redefining how businesses operate. Neysa’s commitment to making AI accessible and scalable for organizations of all sizes resonates with my own passion for leveraging technology to drive growth and innovation. At Neysa, we are trying to build a home for AI, so ensuring that the world learns about Neysa and its unique approach to enabling AI adoption is what I look forward to the most.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
