Brands
Nexus Malls appoints superstar Amitabh Bachchan as brand ambassador
Mumbai: Nexus Malls, the retail platform in India owned and managed by Blackstone Real Estate Funds, has announced Amitabh Bachchan as their ‘happyness ambassador’. This is a unique, one-of-a-kind partnership with India’s biggest global superstar to provide customers with a ‘Har Din Kuch Naya’ experience.
Bachchan is one of the most iconic celebrities in India, who is an all-time favourite across different age groups. He is a household name renowned for his award-winning acting career and charitable efforts.
“We are extremely privileged to welcome Amitabh Bachchan to our Nexus Malls family. He has a remarkable ability to connect with different age groups. We are proud to partner with one of India’s biggest icons to help us deliver Har Din Kuch Naya experiences to our customers,” said Nexus Malls CEO Dalip Sehgal.
Bachchan added, ““I am delighted to endorse Nexus Malls. Together, we will try and further aim at curating new experiences for the customers each time they visit Nexus Malls.”
For the record, since its inception in 2016, Nexus has become India’s largest retail platform with 17 properties across 13 cities. In June 2022, Nexus Malls unveiled a new brand identity, which represents joy, excitement, freshness, life, and magic – and most importantly, happyness.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
