Ad Campaigns
Nexus Mall releases new digital ad film featuring Amitabh Bachchan
Mumbai: Nexus Mall on Tuesday released a new digital ad film featuring its Happyness ambassador Amitabh Bachchan. This film is launched under the brand’s ongoing campaign for the festive season, “Ab Har Din Kuch Naya.”
In the digital ad film, Bachchan is seen helping choose a hottestest purple dress from one of the malls in the Nexus Malls portfolio.
Produced by Corcoise, the ad film created to promote the brand is directed by Prasoon Pandey; however, it is scripted by Anurag Agnihotri along with Piyush Pandey.
Nexus Malls CMO Nishank Joshi said, “As we continue to build our brand, we are certain this campaign will help us further strengthen our position in the minds of our customers. Our campaign with Bachchan is our commitment to stay true to our brand promise of bringing a “Ab Har Din Kuch Naya” experience for our customers, every time they visit our malls.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
