MAM
NEXA partners with 20th IIFA Awards 2020 to bring a premium experience for its new-age customers
MUMBAI: NEXA, the premium auto retail channel by Maruti Suzuki, today announced its association with 20th IIFA Awards 2020. This marks the fifth consecutive edition of NEXA’s collaboration with IIFA- India’s most prominent awards that celebrates the very best of Indian Cinema. With this association, Maruti Suzuki aims to blend premium-ness and inspirational designs offered by NEXA with glitz, glamour and stardom studded- ‘Indian Cinema’. The nail biting award ceremony will be an amalgamation of B-town celebrities, music, fashion trends and premium experiences.
Up on Design
The audience will experience a bespoke and exclusive NEXA inspired fashion show at IIFA Rocks, curated by fashion veterans, Shantanu and Nikhil. This fashion show will highlight exclusive colours, aspirational themes and inspiring designs by Maruti Suzuki.
The major attraction of the entire show will be IIFA Green Carpet which will encapsulate the stylish new premium MPV; XL6 adding to the already glamorous world of IIFA.
Up on Experience: with Creation and Innovation
As a part of the association, NEXA Experience launched a social media campaign with the hashtag #GoldenTicket. The participants will have to answer five questions tagging them and the winner will receive a golden chance to walk the green carpet at IIFA awards. This campaign is open to anyone and everyone.
NEXA celebrates the relentless spirit of creators that never stops exploring, innovating, influencing and experimenting. In a short span of 4 years, NEXA has exponentially expanded with 350+ outlets covering over 200 cities across the country. It believes in offering its services beyond just selling cars by creating exciting experiences for young and aspirational customers. Creating multiple experiential zones for their new-age customers, NEXA has successfully stepped in the fields of fashion and music. It has collaborated with iconic properties like IIFA, Lakme Fashion Week and renowned names from the music industry to launch NEXA Music which curates original English music.
Commenting on the partnership, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “The automotive industry has moved beyond ‘Retail Experiences’. It is about privileges now. From innovations to hospitality, the entire journey has become more evolved and indulgent. And NEXA’s association with IIFA awards is a wonderful testament to that fact. We are happy to take our relationship with IIFA into its fifth year. We are inspired by the fact that our association brings us a step closer to our new age customers who seek global experiences in their everyday lives. NEXA is as much about innovative technology, as it is about global design and sophisticated style. In just four years we have touched a million hearts and the newest member to embody NEXA's values is the all new exclusive 6-seater, the XL6. This premium MPV is all set to charm you with its looks and charm you with its premium interiors, leaving you truly inspired.”
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
