MAM
News Corp’s BigDecisions.com nnveils ‘Money Talks’
MUMBAI: News Corp owned BigDecisions.com, India’s leading personal finance advisory platform, has announced the release of ‘Money Talks’– a first of its kind web-series on personal finance. The webisodes aim at making consumers confident about managing their finances and bring the fun back to finance by simplifying it.
For this initiative, BigDecisons.com has partnered with financial services educator, Hansi Mehrotra – a CFA, ranked among the top ten ‘Voice for Money and Finance for 2015’ on LinkedIn; with over 77,000 followers on the professional networking site.
The web-series ‘Money Talks with Hansi’ will be in the form of a talk show hosted by Hansi Mehrotra, addressing topics on personal finance, investments and other allied subjects. Hansi will interview a fictional character, Mr. Sikka – a manifestation of peoples’ lack of awareness on matters related to personal finance.
The series will have 12 episodes spanning 5 minutes each and will be released on a weekly basis on BigDecisions.com
The first webisode of Money Talks with Hansi – Are Women From a Different Money Planet – addresses the much debated topic ‘Women as Financial Planners’. It further debunks the myth of women not being good at managing their finances. Within 24 hours of its release, the video has garnered over 30,000 views on YouTube and Facebook.
Speaking about the web-series, Manish Shah, Co¬Founder and CEO, BigDecisions.com said, “We at BigDecisions firmly believe in the power of engaging video content in influencing the minds of consumers in order to make them take effective decisions with respect to matters of personal finance.
The ‘Money Talks with Hansi’ webisodes will break the clutter in the area of financial planning; substantiate financial advice with our proprietary and secondary data; and de-jargon technical terms which make personal finance fun and relatable.”
“Till date, conversations around financial planning have been more of a one-way communication. Money Talks is a two-way street which encompasses problems faced by consumers. Additionally, it is in a form of a talk show that addresses the lack of awareness as well as peoples’ skepticism through video content which is a highly engaging medium,” added Hansi Mehrotra.
Through this web-series, BigDecisions.com aims to aid financial literacy via video consumption which has a high rate of engagement and traction among viewers at large. CISCO’s Visual Networking Index Report (VNI) has predicted that online video traffic will contribute approximately 65% of all IP traffic in India by 2018. About 70 billion minutes of video content will be viewed across India per month. This proves to be a great opportunity for a web-series like Money Talks.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
