MAM
News Corp’s BigDecisions.com nnveils ‘Money Talks’
MUMBAI: News Corp owned BigDecisions.com, India’s leading personal finance advisory platform, has announced the release of ‘Money Talks’– a first of its kind web-series on personal finance. The webisodes aim at making consumers confident about managing their finances and bring the fun back to finance by simplifying it.
For this initiative, BigDecisons.com has partnered with financial services educator, Hansi Mehrotra – a CFA, ranked among the top ten ‘Voice for Money and Finance for 2015’ on LinkedIn; with over 77,000 followers on the professional networking site.
The web-series ‘Money Talks with Hansi’ will be in the form of a talk show hosted by Hansi Mehrotra, addressing topics on personal finance, investments and other allied subjects. Hansi will interview a fictional character, Mr. Sikka – a manifestation of peoples’ lack of awareness on matters related to personal finance.
The series will have 12 episodes spanning 5 minutes each and will be released on a weekly basis on BigDecisions.com
The first webisode of Money Talks with Hansi – Are Women From a Different Money Planet – addresses the much debated topic ‘Women as Financial Planners’. It further debunks the myth of women not being good at managing their finances. Within 24 hours of its release, the video has garnered over 30,000 views on YouTube and Facebook.
Speaking about the web-series, Manish Shah, Co¬Founder and CEO, BigDecisions.com said, “We at BigDecisions firmly believe in the power of engaging video content in influencing the minds of consumers in order to make them take effective decisions with respect to matters of personal finance.
The ‘Money Talks with Hansi’ webisodes will break the clutter in the area of financial planning; substantiate financial advice with our proprietary and secondary data; and de-jargon technical terms which make personal finance fun and relatable.”
“Till date, conversations around financial planning have been more of a one-way communication. Money Talks is a two-way street which encompasses problems faced by consumers. Additionally, it is in a form of a talk show that addresses the lack of awareness as well as peoples’ skepticism through video content which is a highly engaging medium,” added Hansi Mehrotra.
Through this web-series, BigDecisions.com aims to aid financial literacy via video consumption which has a high rate of engagement and traction among viewers at large. CISCO’s Visual Networking Index Report (VNI) has predicted that online video traffic will contribute approximately 65% of all IP traffic in India by 2018. About 70 billion minutes of video content will be viewed across India per month. This proves to be a great opportunity for a web-series like Money Talks.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
