Ad Campaigns
Newgen Software’s BAD & MAD campaign made waves on Women’s Day
Mumbai: Newgen Software’s innovative campaign, “BAD & MAD”, launched on International Women’s Day 2024, has garnered international acclaim, recently being featured on the prestigious platform, Ads of the World. This recognition highlights the campaign’s unique approach to celebrating gender equality and empowerment in the corporate world.
The BAD & MAD campaign successfully challenged traditional narratives by spotlighting the roles of women and men in fostering gender parity in the workplace. It creatively portrayed ‘BAD’ (be a differentiator) women and ‘MAD’ (making a difference) men, breaking stereotypes and promoting a gender-inclusive environment.
Newgen Software CMO Runki Goswami highlighted the campaign’s core message, “At Newgen, we believe in fostering an environment where everyone, irrespective of gender, can thrive and lead. The ‘BAD & MAD’ campaign is our way of honoring the incredible women and supportive men in our industry. Being featured on Ads of the World is not just an honor, but a reinforcement of our belief in diversity and equality.”
“This campaign has successfully echoed our ethos, and we’re thrilled to see the positive response it has received globally,” Goswami added.
Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti shared his thoughts on the campaign’s success: “We always believed that the BAD & MAD campaign had the potential to make a significant impact, and being featured on Ads of the World is a testament to that belief. It’s not just about celebrating women’s achievements; it’s about acknowledging the collaborative effort that’s essential for true progress in gender equality. We’re proud to have been part of this groundbreaking initiative.”
The BAD & MAD campaign was lauded for its creative approach, blending powerful messaging with innovative visuals, especially its adept use of motion graphics, which made it stand out in the digital landscape. The campaign’s focus on not just empowering women but also involving men as active supporters of gender equality has set a new benchmark in corporate gender parity initiatives.
Newgen Software’s recognition on Ads of the World not only signifies the campaign’s creative triumph but also underscores the company’s ongoing dedication to fostering an inclusive and diverse corporate culture.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
