MAM
Newgen Software elevates Virender Jeet to CEO
Newgen Software, a global provider of digital transformation platform, has elevated its senior VP- sales, marketing, & products, Virender Jeet to the position of chief executive officer (CEO). The company has also announced the promotion of senior VP- business management, Tarun Nandwani as chief operating officer (COO). The changes have been effective from 1 September.
“Jeet and Nandwani have been integral to the Newgen growth story and have left no stone unturned in bringing us to an enviable position in the industry,” said Newgen Software, chairman & MD, Diwakar Nigam. “With their experience and able leadership, we look forward to achieving newer heights.”
Jeet has been with Newgen since its inception in 1992. He has been closely associated with the complete lifecycle of product development, sales & marketing, patents, and various other strategic functions at Newgen, thereby significantly contributing to the business growth in the last 29+ years.
“With low code- and cloud-based digital transformation taking center stage, we, with our recently unveiled NewgenONE platform, are well-positioned to help enterprises across industries accelerate their digital initiatives and achieve their business goals,” said Jeet. “I look forward to working closely with our SI and consulting partners, and establishing Newgen as the world’s leading platform company.”
Nandwani has been with Newgen for over 27 years and has been successfully spearheading customer relationship management, commercial activities, new solution, and application development. He has been instrumental in driving business from the install base.
“Industry analysts have consistently recognised us for our technology and innovation. With digital becoming a priority for every enterprise, we are poised for even greater success,” said Nandwani.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
