MAM
New Zealand Tourism launches online planner
MUMBAI: Tourism New Zealand has introduced online travel planner. In order to plan one’s vacations tourism New Zealand now offers online travel planner at www.newzealand.com. This site leads one to see New Zealand lead in the way online destination marketing.
‘Travel Planner’ on www.newzealand.com is the first time that travellers have been given such a user friendly option to plan their vacations.
The website will give you a chance to access the travel planner; a unique feature of the site. The site has been desinged in three steps to plan vacation, states an official release.
As a first step – The planner will let users zoom down to street level details of a map of New Zealand, pick up attractions, accommodation or transport details that may appeal to them and drop them into what is effectively a shopping basket.
Secondly, the planner allows users to place their selected activities and locations into a calendar – prompting the user to make transport decisions when selecting activities from different locations. Travel Planner offers route recommendations to help you get between the locations you want to visit.
The third step streams the itinerary – one can easily share your plans with friends and family by emailing your itinerary to others. Another novel feature that this site offers is the fact that you can share your Travel planner with a Travel Agent with experience who can assist with bookings. Even after you get to New Zealand, you can take your Travel Planner to a visitor information centre for more local information, adds the release.
The website already has over three million user sessions a year and has also won an ‘international Webby award’ for best tourism website in the world earlier this year.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
