Ad Campaigns
New OgilvyOne film shows new London via British Airways
MUMBAI: After tugging at your heartstrings last year with ‘Fuelled by Love’, British Airways brings you its latest brand campaign ‘Discover the London You Don’t Know’. In the form of a digital film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennials with its contemporary delights.
The digital-film will be promoted on British Airways’ social media channels including, Facebook, Twitter and YouTube and run alongside print, digital, outdoor and social media campaigns from 02 May until 20 May 2017.
British Airways has committed to putting the customer back into the heart of everything they do, and connect people and possibility in the moments that matter the most. The brief was to make British Airways seen as the catalyst of unforgettable experiences, adventures and making memories. The creative had to connect both rationally and emotionally with the India’s younger population. The germ of the idea came from the insight that today’s Indian travellers are more travellers, than tourists. They look for offbeat experiences through which they discover themselves better. Also, across generations, London has been a character in most people’s travel stories, never a destination and British Airways has been a trusted partner since 1924 in many such stories. Thus, the idea of following a young man’s journey to London to retrace his grandfather’s footsteps.
Seen through the eyes of a young man from Chennai who discovers his grandfather’s journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspective.
OgilvyOne WW New Delhi senior creative director Abhishek Gupta says, “The idea was to show that no matter how many London stories you have heard, there’s always one that you haven’t. Because that story is for you to discover. And choosing to fly British Airways is the best culmination to any story about London. Also, there’s the fact that Indians have been flying British Airways for generations. The challenge was to create a film that captures both these facets.”
British Airways’ head of sales – Asia Pacific and the Middle East Robert Williams says, “From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London’s unique multicultural offerings. Through this campaign, we would like to encourage our customers to fly to London and make their own London story.”
Flying to London has become even more cost effective with the strength of the rupee against the pound. With these great value offers and so much happening in London, this is the best time to visit the city, Robert added.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
