Ad Campaigns
New Munch Macha musical TVC with Baahubali 2
MUMBAI: The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song – ‘Crunch Macha Munch Macha’, playing in the background. The film ends with Baahubali’s lead actor, Prabhas, narrating the brand tagline – Crunch Macha Munch Macha before urging viewers to enjoy Nestlé Munch in special Baahubali packs.
A Nestle spokesperson says, “Our distributors kept the partnership momentum high by adopting the Baahubali 2 merchandise and enacting a short Baahubali act as they announced the limited edition Nestlé Munch packs in a traditional call out style while launching the packs for retailers. Also, the Nestlé Munch Nuts limited edition packs will help fans savour the magic of Baahubali 2 through free phone stickers designed exclusively to celebrate this partnership.”
Nestlé India GM – chocolates and confectionery Nikhil Chand says, “With Munch celebrating Baahubali 2, our consumers will for the first time experience foot thumping music of Crunch Macha Munch Macha along with the grandeur of Baahubali 2. The already popular innovation, Nestlé Munch Nuts has once again brought new-to-category experience of phone stickers free with Baahubali packs for fans to celebrate”
The partnership between Nestlé Munch and Baahubali 2 has also been activated through the launch of five new Nestlé Munch limited edition packs.
TVC:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
