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New launches and services to mark Mobile Expo 2005
New Delhi: Consumers can expect a slew of new launches and services at Mobile Expo 2005, to be held from 9 February to 12 February, in the capital. The event is being organised jointly by the Confederation of Indian Industry (CII) and the Indian Cellular Association (ICA).
“The expo would provide a common platform for manufacturers of mobile devices and related products, wireless service providers, distributors, retailers, application developers and the like, to come together and showcase their products and services to Indian consumers,” says Mobile Expo 2005 chairman and Nokia India MD Sanjeev Sharma.
Almost all the big players in the Indian market like Airtel, Hutch, Haier India, LG Electronics, Nokia, Samsung, Motorola, Sony Ericsson, Bird International, Reliance, Philips India, Akasaki International, AEE Overseas, Callmate India, Cellnext Solutions, among others, would be exhibiting their products, informed Sharma.
Explaining the need for such an expo, Sharma said that the subscriber base of mobile phone users was growing rapidly in India. There were 48 million subscribers at the end of 2004, an increase of 70 per cent over 2003, he added.
ICA national president Pankaj Mohindroo said that exhibiting companies from service providers cover almost 70 per cent of subscriber base in addition to handset manufacturers who cover over 90 per cent of the market share. “In addition, accessories manufacturers’ would also be displaying add on products and services to change the look of the existing mobile phones,” he added.
Consumers can look forward to new launches, events and contests through out the four day event. In fact, Sony Ericsson will launch J200i, K508 i, K700 i, S700 i, and along with the range of accessories and PC cards. Similarly, Nokia will also launch new products like N9300, N7270 and N7280, besides state-of-the-art accessories like digital pen and kaleidoscope. Meanwhile, Haier would also be launching its new products like Z100, Z 300, V100, Z 3000, Z 1100, V200 and P7. Motorola will showcase a series of high technology products, including the recently launched iconic MotorazrV3. Samsung would also be launching new products during the exhibition.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
