MAM
New launches and services to mark Mobile Expo 2005
New Delhi: Consumers can expect a slew of new launches and services at Mobile Expo 2005, to be held from 9 February to 12 February, in the capital. The event is being organised jointly by the Confederation of Indian Industry (CII) and the Indian Cellular Association (ICA).
“The expo would provide a common platform for manufacturers of mobile devices and related products, wireless service providers, distributors, retailers, application developers and the like, to come together and showcase their products and services to Indian consumers,” says Mobile Expo 2005 chairman and Nokia India MD Sanjeev Sharma.
Almost all the big players in the Indian market like Airtel, Hutch, Haier India, LG Electronics, Nokia, Samsung, Motorola, Sony Ericsson, Bird International, Reliance, Philips India, Akasaki International, AEE Overseas, Callmate India, Cellnext Solutions, among others, would be exhibiting their products, informed Sharma.
Explaining the need for such an expo, Sharma said that the subscriber base of mobile phone users was growing rapidly in India. There were 48 million subscribers at the end of 2004, an increase of 70 per cent over 2003, he added.
ICA national president Pankaj Mohindroo said that exhibiting companies from service providers cover almost 70 per cent of subscriber base in addition to handset manufacturers who cover over 90 per cent of the market share. “In addition, accessories manufacturers’ would also be displaying add on products and services to change the look of the existing mobile phones,” he added.
Consumers can look forward to new launches, events and contests through out the four day event. In fact, Sony Ericsson will launch J200i, K508 i, K700 i, S700 i, and along with the range of accessories and PC cards. Similarly, Nokia will also launch new products like N9300, N7270 and N7280, besides state-of-the-art accessories like digital pen and kaleidoscope. Meanwhile, Haier would also be launching its new products like Z100, Z 300, V100, Z 3000, Z 1100, V200 and P7. Motorola will showcase a series of high technology products, including the recently launched iconic MotorazrV3. Samsung would also be launching new products during the exhibition.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
